The reason your offer isn’t selling is… your offer
The reason your offer isn’t selling is… your offer We’ve been talking about the challenges in bringing in clients and money, without compromising your integrity. Thankfully, you don’t have to break your heart for your business to work. We’ve discussed about skills that don’t look like skills , and why it’s so painful to tell […]
When everyone seems better than you are
My nearly eight-year-old son Sam crushes us all in a memory matching game. You know, those games where you set out cards face down, and there are matching pairs of pictures, in this case your friendly neighborhood Spiderman and some of his villains. The best I can do playing Sam is tie him— I’ve only […]
What the *bleep* is a “business model”?
Now that the new year of 2016 has begun, let’s get right down to business. Today, business is about “business model.” Maybe you know what I mean, or maybe you’re not quite sure. Or maybe you’ve never heard of it before. Simply said, a business model is how your business takes money in. That’s the […]
The Perils of Creating “Premium/Regular” Offers
I was facilitating a coaching call recently, and the topic of “premium versus regular” came up. You know, when you have two versions of an offer, one is the “regular” and one is the “premium” version that has more and costs more. There’s a lot of confusion about premium versus regular and how to do […]