The 2017 review
As a start to my December, I used some left-over lumber from our house construction a year and half ago, and built a giant dog house. Not only do we have a giant dog, but friends of ours have his litter mate, and together the two dogs weight around 235 lbs (106 kg). Those are […]
Is it okay to use sales tactics? Questions about [Don’t] Buy Now!
We’ve had some great feedback about our new free guide [Don’t] Buy Now! How to spot the scammers and avoid spending way too much on business coaching. And my heart feels particularly happy to release it “into the wild” so-to-speak, without any opt-in needed. Please just read it, benefit from it, and share it to […]
[Don’t] Buy Now! Don’t get taken in by the scammers.
This past weekend I had taken my twin sons to a birthday party, and so was standing in the kitchen talking with some of the other adults, away from the unicycle-lego craziness, when I heard yet another story of someone being inappropriately pitched high-priced business training. Luckily, this person was so shocked by the price […]
In case you missed it
Through November 30 we’re offering a special home study program bundle that we’re calling The Platform Bundle. When I say “Platform” here’s what I mean. For your business, like ours, you probably don’t have a don’t have a storefront with a big neon sign. Your presence is virtual, represented by your core message, your website […]
Excerpt from [Don’t] Buy Now!
I’ve been interviewing a number of people who have bought into $10,000, $20,000 and more programs, and got completely ripped off. They spent a really significant amount of money, were manipulated into purchasing, and the programs held zero value. I’ve heard these stories for years and years, and I’m finally getting around to writing a […]
The intersection of deep essence and business
Quick note: Today is the deadline to start with either Clients and Money or Expand Your Reach. If you’ve been considering them, and want to get started this coming Monday, jump in! If you have any questions, ask. We’re here. On with the show! I’ve had this conversation with many clients, and it’s one I […]
When your family is always telling you to “just get a job”
My family is made up of entrepreneurs, going back to my mom’s father,“Doc” Eisenberg. One thing I’ve always had in my family is emotional support for running a business. However, many people don’t have that. You might be the first or only person in your family to try to be self-employed. You might find that […]
(Stop!) Selling someone in a single sentence (seriously)
(Stop!) Selling someone in a single sentence (seriously) One of the very first topics we address in our Learning Community Stage 1 Creation is how to say what you do, because it’s so fundamental to how you get clients. And within that topic, one of the very first topics we deal with is what I […]
The Dreaded Business Advice No One Wants to Give
“This article is by our Director of Education Steve Mattus, who has worked with hundreds of clients helping them develop their businesses, both before Heart of Business and with our clients as well. Heed his words. – Mark Silver” This feels a bit like walking down a dark alley you would prefer to avoid, but, […]
Business in the face of continual, ongoing trauma
One of the reasons that we humans value political process and social contracts is that it creates a tremendous amount of trust. Really, trust in huge ways, that support our ability to function. When you can give someone thousands of kilometers away your money and be completely confident they are going to follow through with […]