The Perils of Creating “Premium/Regular” Offers
I was facilitating a coaching call recently, and the topic of “premium versus regular” came up. You know, when you have two versions of an offer, one is the “regular” and one is the “premium” version that has more and costs more. There’s a lot of confusion about premium versus regular and how to do […]
3 steps to handling criticism from clients
This week our star practitioner Jason Stein digs into the reality that when you’re in business (or in life, for that matter), criticism will come your way. When it’s in the context of business it can be paralyzing, overwhelming, and undermine your confidence in painful ways. Here’s 3 1/2 minutes well spent. Take a look: How […]
How to stop avoiding your most important projects
There is a project in your business, perhaps several, that you *know* will help you move forward if you would just do it. But you aren’t. You keep avoiding it, are somehow always too busy, or it just feels too overwhelming to get to it. What’s needed, and how do you move forward without hurting […]
Advice Versus Internal Guidance
Before we get to Yollana’s video on guidance and leadership, I need to tell you about my crying jag on Friday. I was listening to the radio when I heard about the death of Leonard Nimoy, who had played Spock on the original Star Trek TV series. When there is so much tragedy and pain […]
A bunch of (tricky?) stuff for you
Every week, for at least a decade now, I’ve held the commitment that we bring something useful for you. This week, as you may have noticed, we’re embarking on a new economy project by offering our full Community at Pay From Your Heart pricing meaning you choose how much to pay. And, it’s been quite a […]
“Be here now.” or “Go for it!”?
I remember working with a designer who told me, “I’m warning you, you’re going to hate the first version of whatever I do. And that’s okay, it will get better!” And it did. I wish I still had the before and after to show you. When we started working on the information page about our […]
Video- Example of a $7 bonus
I was facilitating a coaching call for our Foundations1: Clients and Money program, and one of our participants, Monica, was asking about using discounts to get new clients. I talked about the challenges in using discounts, and instead suggested using a bonus. And then, some days later, something from Monica arrived in the mail… Check out […]
Make Your Offers Longer
For ten minutes I had been asking questions steadily of someone who had filled out one of our Readiness Assessments. I learned about many different aspects of her business fairly rapidly, and there were a few points I gave her about how to make her business more profitable, fairly easily. The one I want to […]
Playing the Long Game of Business
Recently I’ve been hearing from quite a few people who are in our core programs who have been in business for some time, 5 years, 9 years, 14 years, 20 years, who have been facing really significant business challenges. For some, their business had been successful, then it dried up. For others, the business was […]
One new business practice for 2015
Recently someone asked me what was going to be different for me in 2015, what radical changes I was contemplating. I scratched my head and realized that I wasn’t contemplating any radical changes. With two kids in kindergarten, with Heart of Business moving forward steadily on the path we’re working, I wasn’t seeing the need […]