Is It About the Money, or Not?
Darren at Problogger wrote up a post Would you blog differently if you had money which alerted me, actually, to the fact that my client Anne Wayman had written a post Would you still write if you had a million dollars. I think the money is a red herring, actually. I won’t say that money […]
What Moses Knew About Getting Ready to Teach
There’s a class you’ve been thinking about offering for some time now. But you’re not quite ready. A little more research, a little more thinking, and you’re sure you’ll finally be ready. But, despite your passion, it’s flat. Even when practicing it in front of a friend or colleague, it still feels flat. Oh no! […]
The One Project Missing from Your Strategic Plan
It’s a given for your business: you want next year to be different than this year. And so all kinds of projects and tasks end up on your to-do list. Marketing, office structures, product/offer creation, client care, technology. Very important, this doing of things. Without action, very little manifests, no matter how clear your intentions […]
The Danger in Creating a Product
You’ve been scooping nickels into a bucket for hours. Sweat’s running down your back. Scooping and scooping. Clink clatter clink! You stop, wipe your brow, and look in the bucket. The nickels are barely covering the bottom- where’d they all go? Then you notice the hole… and the stream of nickels rolling away down the […]
Whether or Not to Publish Your Prices
In The Business Oasis, an earlier incarnation of our business Community, one of the members wrote: “I am unsure if it’s a good idea to include my fees in my brochure and on my website.” Good question: do you or don’t you include your price? If you don’t include pricing, are you being coy and […]
Avoiding the Horror of the Sliding Scale
I know a healer who charges “between $25 and $1000- whatever you think it’s worth to you.” Seems like an enlightened, trust-the-universe approach, eh? Kinda sweet, kinda generous. Kinda mean. Mean? How can a sliding scale payment offer like that be mean? Money is a funny subject. Funny strange, not funny ha-ha. Rich or poor, […]
Right Pricing, or Pricing for Exclusivity
You know the price you want to charge. But, you worry. You worry that some people won’t be able to pay. More than that, you worry about issues of social and economic justice. You worry whether the price that feels good to your heart is somehow ‘wrong’ or off-the-scale of morality. Especially when the people […]
Can You Sell God?
The topic of ‘selling God’ comes up for me in looking at many service businesses that are into selling a process. Things like coaching or healing. An internal process that supports an inner sense of well-being. Perhaps it even results in action, but in many cases is just about feeling better. I don’t mean to […]
Giving the Awkward News That You’re Raising Your Prices
The time has come- you’ve been waiting for it and dreading it at the same time. The time when you must, absolutely must, can’t avoid it. You’ve got to raise your prices. You’re sure about it, 100%, and it feels good when you think about it all on your own. Except… How DO you tell […]
When You Feel So Pressured to Make Money You Can’t Think
Your marriage falls apart, you or your partner is laid-off, or your spouse gets ill and you lose half your household income.
The financial pressures sweep in like a sudden high tide, and as one of my clients wrote me, “I feel so pressured to make money I can’t think.”
What do you do in a situation like this? “Forget about the bladdy-blah-blah of patience and organic growth, man! I need to make the rent like, yesterday!”
Okay, but first you need to know about the two wings of growth. Read this article.
Listen to the podcast- around five minutes.
How far did you fly on the two wings?