How to Serve a Feast That Keeps 'em Coming
What’s the real reason I buy more Medjool dates? (Boy do I love those dates!) It’s not because I like them. It’s not what they do for my health. It’s more obvious than that.
The answer is the real key to repeat business, more referrals, and being of better service to your customers. Do you know what it is?
Why Your High Prices May Really Be Too Low.
You probably set your prices thinking only of the value of your produce or service, without really thinking about everything your business needs. That means you are probably only charging for 25% of what you need to do. No wonder you feel as if you are on the gerbil wheel!
Does that mean you have to quadruple your prices?
When Being Pushy Is the Best Thing You Can Do
People with hearts are respectful of others. This is true in or out of business. Respectful. Thoughtful. Caring. This is why so many of us hate ‘selling,’ hate to think of having to be ‘pushy.’ It’s what keeps many people from going into business, and what keeps many more struggling once they are in. For […]
How the Silent Treatment Creates Customers
As a business owner, sooner or later, you are going to have to pop the question to somebody. The question? ‘So, are you ready to buy?’ For many, this is a sweaty-palm moment, bringing back painful memories of school dances. Even star sales people, when put in the position of selling themselves as a self-employed person, can stumble.
When Following Up Hurts You and Your Customer
Your customer just enjoyed the heck out of your product or service. Now, it’s a week later and you want to follow up- is it still working? Are they still getting value? A Heart of Money participant asked this question recently: “How do I follow up with someone like that? I’m worried that they’ll think […]
What You Need to Do to Avoid Burning Money on Advertising
Advertising. Curse? Money hole? Or powerful venue? It seems so obvious: where else, for a few hundred dollars, could you get in front of thousands of people? And it’s true that many of them are really wanting what you’re offering. Unfortunately, the vast majority of advertising ends up being good to wrap fish in, and […]
Why Poverty Consciousness is More Effective Than Abundance Thinking
Why a healthy poverty consciousness is more effective than abundance thinking
How to Get Better Results Than the Grim Reaper
In a medical study I read about in Fast Company magazine, only about 12% of heart attack patients changed their lifestyle, even when they were told that if they didn’t change, they would face nearly certain death from a second heart attack. How come only 1 in 9 of these patients changed, even when face- […]
Business in the Days of Awe: Agreement
We’re half-way through the month of Ramadan, and the Days of Awe ended with Yom Kippur last week, meaning we’re into the joyous Jewish harvest festival of Sukkot. And, this holds the key to the third in this series of articles on the sales conversation. If you missed the first article, you can read it […]
Business in the Days of Awe: Questions
Wednesday night October 12th begins Yom Kippur, as well as celebrating the 9th day of Ramadan. I’m continuing my three-part article series, ‘Business in the Days of Awe.’ If you missed last week’s article, you can read it here for a description of why I’m writing these articles. So, here’s the second article in the […]