Finding Your Right Price
Aside from marketing, I have rarely seen an issue that brings up so much confusion and anxiety among business people as proper pricing. People worry that it’s too high, it’s too low, am I valuing my product or service enough, what about the competition? There are a lot of opinions out there about how to […]
Customer Service: Keeping the Dogs at Bay
This week I’ve been musing on customer service, and how to care for both ourselves and upset customers. After more difficult adventures with MCI, and then hearing about one client’s breakthrough around dealing with an angry client of her own, it seems to be in the air. But first, a story. I’m back after an […]
Testimonials: Giving by Asking
One of the most challenging things in the realm of marketing that I watch people run up against is getting testimonials from clients. Why should you get testimonials? Well, on the side of your business, they are extremely powerful. Good, honest, authentic, clear, specific testimonials build your credibility, show that you actually have done what […]
An Upset Customer is Your Most Profitable
Our cat, Rafi, just jumped into my lap and insisted on being petted. Dumb me, I finally realized that I needed to take a break from working, and spend some time petting him- giving and receiving love. This led to getting a wonderful hug and kiss from my wife. Sometimes, the distractions in our work […]
Giving It Away, and Changing Horses
This eZine has two levels of learning in it, just for fun. Predictably, I’ll start with the first, which I think is incredibly useful, then get to the second, which is the really powerful one. First learning: I’ve been rethinking an idea I’ve held for awhile, that giving it away for free doesn’t work. There […]