One of the Most Dangerous Projects for Your Business
With the changes in the publishing industry, I’ve been relieved to see that fewer people are feeling the need to write a book. It’s fine to want to write a book, it’s even fine to write a book. But what’s not often understood is how dangerous an activity book writing can be for your business. […]
Yes You DO Want to Copy Other People (Sorta)
I was on a call with some of the current Heart-Centered Copywriting Intensive participants the other day and I mentioned that it’s a great idea to copy a good business model when you find it, if it fits. Someone replied, “Oh no, I don’t want to copy anyone.” Which unfortunately got me started on a […]
Do You Really Need To Write Articles?
When I was a kid, I watched my dad sketching out ads every week. Every week, 52 of ’em in a year, the family store would run an ad in the Washington Post. Long lists of names and numbers. It was only after I was an adult that my dad let me know those ads […]