We Can Do Financial Harm To Our Clients
This is a guest post by Bridget Pilloud and Matthew Stillman and is part of the Do No Financial Harm discussion. Recently Mark Silver asked a very honest and interesting question. “Can we do financial harm to our clients?” Yes. We can. We can do financial harm to our clients in several different ways, most […]
Why Clients Don’t Buy–The Hierarchy of Choice
So you struggle over getting all the details just right, like pricing and timing, and all the other features included in your offers so your best clients will buy from you. So why aren’t they buying? It’s because all of those details are actually the least important part of a purchasing choice. One common misconception […]