Lessons From An Underdog Junkie
This is a guest post from Adam King, and is part of a series of guest posts based on Is It Possible to Do Financial Harm to a Client? A few years ago, I was diving head first into a transition. I was desperately seeking a way to integrate my offline business into the digital […]
Why We Talk About Problems… and What Comes First
Problems are the bread-and-butter of marketing training. “Talk about the problem!” “Press on their pain points!” “What problem is going to trigger the ‘buy now’ reflex?” Boy, doesn’t that feel good? My heart aches just thinking about that kind of approach, and that’s why so many heart-centered business owners avoid talking about problems. Then they […]
The Simple Reason Why You’re Not Reaching Thousands of People
You’ve got something fantastic that you do, and you want to reach a lot of people with it. And why not? Reaching a lot of people means that your great thing helps more people. It also means that you probably will end up with more clients. Of course, you may not. There are lots of […]
Is Opt-In an Evil Gimmick?
In a post yesterday someone I respect highly, Chris Guillebeau wrote an engaging, passionate post on Why People Hate Marketers. In it, he laid out a whole bunch of things about marketing that I totally agree with: marketing is about trust and building relationships. That using scarcity marketing to push people and manipulate them doesn’t […]
Luddite Offline Marketing
In our community The Business Oasis, Tenter Kate Jones (that’s what we call people who hang out in the forum- “The Tent”) posted the following, and I asked her permission to share it on the blog, because I loved the point she made, in this internet-mad world. So, without further ado, here’s Kate: Luddites, in […]
When You Charge More Than You Yourself Can Pay
Would you buy what you’re selling for the price you’re selling it for? One of our readers just let us know she’s grappling with this dilemma: “My biggest challenge is believing in myself. I have trouble asking for the sale, because I personally wouldn’t be able to afford my [own work]. I can’t get my […]
Contrary versus Herd
Sonia Simone, someone I like and respect tremendously, wrote a fair and cautionary post “Dumb Things Small Businesses Do #7: Follow the Herd.” So before I expand the conversation, let me say this up front: “Sonia! I loved your post. Folks- listen to her, the herd isn’t necessarily safe.” But, that ain’t the whole story […]
The Twins Have Arrived…
If you’ve been following this blog, then you may have read how my wife and I are following our hearts into insanity, times two. Well, they are born, and several weeks earlier even than expected. Twins normally are “due” about 36 weeks (as opposed to single kids, who are due at 40 weeks). Well, Samuel […]
What the Heart of Your Business Needs in a Down Economy
A friend and colleague recently told me this: “I know I am not spending money right now, and it appears that others aren’t either.” Other clients have seen contracts cut in half or accounts lost, others report a decrease in sales. And yet, still others report having their best month ever. What gives? Is it […]
The Role of Hunger in Your Business
Hunger and fear are good for your business. Not abject hunger and despairing panic, mind you. That’s too much. But a little touch of hunger and fear is very useful. I know there are many people out there who would prefer that not to be the case. And I’m one of them. I wish inspiration […]