Avoiding Financial Trauma Stress Disorder
Day after day we’re being treated to news of the global financial markets being flushed further and further down the toilet. If you run a small business, it can be hard to hold onto hope and inspiration, because maybe this time things really are doomed. Makes you wonder and doubt–did someone not buy simply because […]
Marketing Without Spending Your Life Trolling the Internet
“I’d rather be rock climbing, hiking, spending time outside than in front of a computer. And, it all feels so useless, like nothing works anyhow. I’m spending my life energy in front of the computer, I feel like, and it’s not moving my business forward!” That’s what a client of ours was telling us. And […]
No Thank You
Our company has expanded, and we were happily forced to upgrade computers. I had been using an iMac, my wife Holly a iBook, and not only did we a need a third computer for our new employee Kate, but we all needed to be on Intel Macs. In all, we spent about $10K, between the […]
The Blog versus The Newsletter
A friend and colleague, Havi Brooks of The Fluent Self just dumped her “noozletter” in favor of her blog. She was, as she admitted, a-scared and a-tremblin’ about the decision, because every big marketing guru tells you that you have to have a newsletter. But she dumped it, and now it’s history. You may be […]
Feeling Tender, Nervous, Uncertain
Here’s what happened- I dragged my feet. Well, not exactly. We just got overwhelmed, and didn’t get out from under a huge pile of projects and to-do’s until about a week ago. But, what was supposed to happen was we were going to start promoting our Path to Profitability Retreat back in April. Really gently, […]
Repeat After Me: "I have only one business"
Imagine you’re ten years old, and there are huge stacks of cardboard boxes towering over you. It’s a maze. It’s a fortress. And you’re allowed to climb all over them. Inside every single one of those boxes is a dozen bottles. Fine wines, liquor, you name it. It may sound like a caterer’s dream, but […]