The Simple Fix for Most Marketing Mistakes
A client was asking me about how to present his next offer, because something had shifted with the dates, and he was struggling with how to frame it so that he felt good about telling people about the change. Whether you have dates that shift, a change in price, or something else to tell your […]
Who’s Responsible Here? Everyone.
This is a guest post from Kate Swoboda of Your Courageous Life in response to my call for guest posts on the topic Is It Possible to Do Financial Harm to a Client? Kate is a lover of the a-ha moments, ferociously supportive when people feel stuck, and relentlessly committed to the idea that you exist […]
The Car Wreck of Being Authentic
I applaud the move towards openness, honesty, integrity. In the conceal/reveal cycle, as my friend Eric calls it, we’ve been moving steadily into an age of “revelation” if you’ll permit me the word. When is revealing too much, though? There seems to be a delicate balance wherein you want to know the person on the […]
The Insider's View
For much of 2008 we were on an adventure in hiring. Heart of Business had, sadly and wonderfully, outgrown our amazing virtual assistants and needed to hire someone as a real employee. It was an expensive, painful, enlightening, and incredibly educational journey. My wife and I learned tons about ourselves, about the true needs of […]