Something I Have To Tell You About Marketing
I’ve been fielding some questions from folks about the Momentum course, and I’d like to answer a couple of them before digging into the topic for today- “Something I have to tell you about marketing.” Q: How far along do I have to be/how big an email list/etc, etc do I need for the Momentum […]
Enjoying Running After Hating It
I don’t exactly remember how, but I know why I joined the cross country team in seventh grade. I didn’t know what else to do, and my friends were doing it. What followed was 5 years of agony, embarrassment, and awkwardness. Seventh, eighth, ninth, tenth and eleventh grades I continued to run, even though I […]
Can Branding Ever Be Heart-Centered?
Sometimes the world delivers up vocabulary words that are just plain wrong. Painfully wrong. Words like “branding,” which the world of marketing seems to love, but regular folks and cows just seem to hate. And it’s because of how branding has often been used. Companies have done psychological studies on how to craft an environment […]