Why Clients Don’t Buy–The Hierarchy of Choice
So you struggle over getting all the details just right, like pricing and timing, and all the other features included in your offers so your best clients will buy from you. So why aren’t they buying? It’s because all of those details are actually the least important part of a purchasing choice. One common misconception […]
The Wackiness of Resonant Pricing
Havi, one of our friends, posted about resonant pricing, and how she had adapted our Your Right Price exercise to her and Naomi’s own ends. It’s an amazing little exercise, and in the spirit of generosity, I thought I’d post the pdf for anyone to download. Your Right Price pdf. The design of the pdf is […]
Why and How to Create an Information Product
In a little tweeting back and forth with Naomi of Ittybiz, I was kinda curious about her product release strategy. Instead of releasing a book that was standalone- she released it with support. Then, cut off sales. I’d give you a link, but the book is no longer available, as of August 8. When I […]