What Words to Use to Ask Others to Promote You
To all followers of Judaism: L’shana tovah! For you, and for all of us, may this be a sweet new year. As you’re reading this, I’m in Edmonton, Alberta teaching with my friend and colleague Tad Hargrave. Then I’m off to Victoria, B.C. for the Bellyfit Summit and an event for Living the New Economy. […]
One of the Most Dangerous Projects for Your Business
With the changes in the publishing industry, I’ve been relieved to see that fewer people are feeling the need to write a book. It’s fine to want to write a book, it’s even fine to write a book. But what’s not often understood is how dangerous an activity book writing can be for your business. […]
Yes You DO Want to Copy Other People (Sorta)
I was on a call with some of the current Heart-Centered Copywriting Intensive participants the other day and I mentioned that it’s a great idea to copy a good business model when you find it, if it fits. Someone replied, “Oh no, I don’t want to copy anyone.” Which unfortunately got me started on a […]
Beyond Just Answering Questions
Earlier this week we talked about how just answering your clients’ questions is a great way to easily and consistently create content. There’s something else that using your clients’ questions to create content does for you. Inspiring. Timeless. Totally boring. You know those amazing little droplets of wisdom like “Love is the answer.” or “Baby […]
The Car Wreck of Being Authentic
I applaud the move towards openness, honesty, integrity. In the conceal/reveal cycle, as my friend Eric calls it, we’ve been moving steadily into an age of “revelation” if you’ll permit me the word. When is revealing too much, though? There seems to be a delicate balance wherein you want to know the person on the […]