Awhile ago I wrote an article about alternatives to niching, that was really me urging you to focus on niching.
But then, I read an article by my friend and colleague Dusti Arab on Personality-Driven Brands.
The article didn’t really change my mind, but it did open my eyes and heart to what would make the alternative work. So I did what any self-respecting person would do: I reached out to Dusti and asked, “Can we talk about this?”
Dusti, who helps people create and launch online courses at TheReinventionCo, and has had a personality-driven business that has resisted clear niching for years, agreed.
So, here’s the thirty minute romp through what it really takes to do the personality business rather than niching… See which camp you end up in.
I highly recommend Dusti. She’s sharp, smart, ethical as all get-out, and tech-saavy, and I’ve seen her be successful with a wide variety of businesses, clients, and approaches
Where do you end up? Are you finally convinced to try niching? 😉
With love,
Mark Silver, M.Div.
Heart of Business, Inc.
Every act of business can be an act of love.
P.S. Today, April 8th, is the webinar!
We already sent an email out, so there you go. But, if you missed it, and still want to join in, today, Wednesday, April 8, 2:30 p.m., I’m leading a free webinar on how to implement Pay from the Heart, so you don’t give away the store.
And yes, if you register, you get the recording.
41 Responses
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Thank you Dusti and Mark!
The clarity, as Mark said, has been incredibuly helpful!
Listening to this conversation, I realized that I had a personality driven brand the first 6 or 7 years I was in business. By working consistenly for those years, my business was starting to get a lot of momentum, and I was getting national exposure for my work.
But it wasn’t the right fit for me, and as my business grew, I liked my work less and less. I eventually shut down my business for a few years to focus on my family.
I can see the personality driven brand was not the best fit for me – I don’t enjoy social media, and I like the introvert model of going within and then coming out with a new offer or book.
Now that I know how to do a niche driven brand – and why – I feel more inspired about creating a business that is a better fit.
Thank you both – I learned a lot from this conversation.
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Please share more on personality driven business and how can one have them. That’s a new terminology for me and I would like to read more about it.
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Totally agreed with Dusti. If you build a brand on negativity, guess what you are going to attract?
Yes, in today’s world you need to be positive – if you conceive it, believe it and are willing to receive it – you can achieve the height of giants.
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