Having a marketing message that works can feel really difficult. Intimidating. Emotionally complicated.
I won’t lie, there is definitely nuance, and details, in creating one.
However, there are three elements that you can pull together, easily, without much sophistication, that allows you to create at least one kind of marketing message that can be really powerful in how it lands with folks.
It does require honesty and integrity. And a mind shift. But, you can do it.
About five minutes, and you’ll be on your way.
I’d love to see your version of this, if you’re willing to drop it in the comments.
With love,
Mark Silver, M.Div.
Heart of Business, Inc.
Every act of business can be an act of love.
Here’s another part of the marketing message.
For almost two decades I’ve been teaching folks how to answer the question, “So, what do you do?” with what we call the One Compelling Sentence. It’s a simple, non-hypey, non-marketing-language, conversational way to answer the question.
And, to quote clients, “It works like magic…” The right people reply with, “Oh, that’s me!” or “Oh, I know someone who needs to talk to you!”
Through Friday, we’re offering the One Compelling Sentence homestudy. As a bonus, we’re bundling in a module we call How to be Sustainably Self-Employed, which speaks to schedule, nourishment, and what we call compassionate accountability.
It’s all bundled together, and only offered this week.
Take a look. One Compelling Sentence homestudy bundle
Ask any questions you may have.
