I was just reading an interview with Wendell Berry in this month’s issue of The Sun Magazine, and he was quoted as saying:
“Art is a way of making, and science is a way of knowing. You’re never going to escape the need for either one; you’ve got to have a certain amount of knowledge, and you’e got to have a certain amount of art. You’ve got to know how to make a thing – whether it’s a crop or a novel – and you’ve got to have a way of making it.”
He was discussing farming with the interviewer, about how a farm can be a very conscious imitation of the diversity of nature.
This struck me in that it’s a way of looking at your business, too. You can learn about business, and if you want your business to thrive, you need to learn about it. You can’t succeed without it.
And yet, you also need a way to apply that information. You need to approach the making of your business as an art form. The learning is the science, and the application is the art.
What happens in your heart and your perspective if you give yourself that spaciousness between learning the structures and strategies of holistic business, and the messiness, creativity, and irregularity in the diversity of making your business?
