I’ve known for many years that funnels were not really the thing. “What is a funnel?” It’s where you try to sell someone a series of offers, increasing in price, on the theory that if you start small, you can eventually hook them into buying something big and expensive.
Except… does it really work that way?
Here’s a video from a while ago of what we learned about funnels:
Maybe it’s okay to let go of funnels? Questions? Pushback?
with love,
Mark Silver, M.Div.
Heart of Business, Inc.
Every act of business can be an act of love.
