3 important things often missed on a sales page
The online sales page is a topic of pain for so many folks… at one end, they can be manipulative, over-hyped, over-long trauma-filled junkets to try to get a vulnerable person to click “buy” on something that is overpriced or unnecessary. Yuck. Then, at another end, in an effort to not do that, there is the […]
Is the effort to create “perfect client profiles” worth it?
A question that comes up from time to time in clients is how to create a “perfect client profile” or avatar. It’s something they’ve heard elsewhere, because that’s not something Heart of Business teaches. The spoiler is that I don’t think they are worth it. I think messaging takes enough wrestling as it is, and trying […]
Don’t be trapped by your tools
I was talking to someone in our Learning Community, and they were explaining how the work they do with people really requires going inward, and that video can be distracting. She didn’t want to run a group that was always on video. I said a very simple thing that you might have said yourself, depending […]
When you’re called to quit (or massively change) your business
Over the years I’ve had people come to me from time to time, saying they have heard strong guidance within that they need to quit their business. Or somehow massively change it. And, in these current times, with such overwhelming things confronting us, like climate, and end-stage capitalism, and authoritarian government overreach… Many people are […]
The disappointing promise of low-priced tiers
On a coaching call within our Learning Community last week, someone asked about starting up a 9 (insert currency)/month Patreon-style offer. This kind of question comes up frequently because it’s an increasingly common-style of offer, it seems like it would really work, and it’s financially accessible to folks who might not have as much money. […]
What if your business could work exactly how you needed it to?
This could be one of those topics, about manifesting the perfect whatever with the right mindset… that’s a huge topic, and I wrote about it years ago. But, rather than that, I wanted to speak to this strange idea that there are somehow creativity limits on how you design your offers. I’ve had so many conversations […]
When a client needs to work with you but their money is tight.
As I watch what’s happening in the world, I’m aware of various realities- some folks have businesses that continue to do really well. And others are struggling to find clients, and have seen some sources of clients dry up. There is no one answer, but I’m thinking this article I wrote back in May of […]
It’s dark outside, and the rain is pouring down.
It’s still dark outside, sunrise is coming in a little bit. And the rain is coming down and down and down, a blessing on a spring that could use a lot more rain. I want your marketing to be like rain, a blessing and a gift on a thirsty land. I want this because we […]
Are you really stalling? Or is it legitimate waiting?
One of the participants in my small group coaching had named that she felt like she was stalling, just not getting to something in her business that she felt was super important. She had done it consistently before, but she wasn’t getting to it now, and she felt guilty and stuck about it. This kind of self-judgment […]