When your topics are way too big, complex or nuanced for your audience
One piece of common wisdom would have you focus your content in on a very narrow topic, so people can digest it easily. Yet… if you’re reading this, I’m guessing that anything you might want to say about the work you do is not easily slimmed down to a soundbite, or an easy 1-2-3 step […]
Where do Heart of Business teachings originate from?
I know that business teachings, as well as spiritual teachings, can sometimes just be pulled out of someone’s hind parts… not so useful, or sanitary. So where do Heart of Business teachings originate from? For me, it was back in 2001 when I first started to get a glimmer of what would become my body of […]
When you know you need to raise your prices… but don’t
We had a member of the Learning Community who knew deep in themselves that it was time to raise their pricing, for a lot of reasons. There was no doubt about it. Yet… they couldn’t. Didn’t. They blamed themselves… This happens to So. Many. People. Let’s bring a compassionate view to this, and find a way through […]
Three very different reasons you don’t follow through
Of course good people, committed people who are all in on their business still confront the issue of not following through with important projects. Avoidance, stuckness… it happens. There are (at least) three very different reasons why people don’t follow through, and yet most people only look at one of these reasons… and that keeps them […]
Can too much empathy push people away?
One of the givens in heart-centered business is that empathy is a good thing. We want to empathize with other people, just because it’s a good human thing to do. And, when done sincerely, in a business context it helps to convey how we care for others, without treating people as if they are broken. To […]
3 important things often missed on a sales page
The online sales page is a topic of pain for so many folks… at one end, they can be manipulative, over-hyped, over-long trauma-filled junkets to try to get a vulnerable person to click “buy” on something that is overpriced or unnecessary. Yuck. Then, at another end, in an effort to not do that, there is the […]
Is the effort to create “perfect client profiles” worth it?
A question that comes up from time to time in clients is how to create a “perfect client profile” or avatar. It’s something they’ve heard elsewhere, because that’s not something Heart of Business teaches. The spoiler is that I don’t think they are worth it. I think messaging takes enough wrestling as it is, and trying […]
Don’t be trapped by your tools
I was talking to someone in our Learning Community, and they were explaining how the work they do with people really requires going inward, and that video can be distracting. She didn’t want to run a group that was always on video. I said a very simple thing that you might have said yourself, depending […]
When you’re called to quit (or massively change) your business
Over the years I’ve had people come to me from time to time, saying they have heard strong guidance within that they need to quit their business. Or somehow massively change it. And, in these current times, with such overwhelming things confronting us, like climate, and end-stage capitalism, and authoritarian government overreach… Many people are […]
The disappointing promise of low-priced tiers
On a coaching call within our Learning Community last week, someone asked about starting up a 9 (insert currency)/month Patreon-style offer. This kind of question comes up frequently because it’s an increasingly common-style of offer, it seems like it would really work, and it’s financially accessible to folks who might not have as much money. […]