3 questions to ask your business at mid-year
I’ve never been a fan of strict deadlines, and I’m imagining that you and I have both had experiences where strictly-planned projects somehow went feral outside the boundaries of the calendar dates they were assigned. That said… using the artificial markers of a calendar can be really helpful, because it provides us a time to […]
Reflections on my industry and the “no refund” trend
I wrote a post on social media reflecting on my industry, the industry of business training and development, and all the terrible, unethical things that are done by providers in this space. If someone is charging top dollar for an offer, and there is a strict no cancellation/no refund policy, and they are using language around […]
3 easy to use parts of a powerful, non-hypey, marketing message
Having a marketing message that works can feel really difficult. Intimidating. Emotionally complicated. I won’t lie, there is definitely nuance, and details, in creating one. However, there are three elements that you can pull together, easily, without much sophistication, that allows you to create at least one kind of marketing message that can be really […]
Cover reveal! Plus When clients expect you to keep answering questions after the session is over
It’s getting into late June, and my book will be released in early October! And… I haven’t shown you all the cover yet. I love it, and so made a video to show you. It also includes a story, because I hated, absolutely hated, the first version the designer came up with. But, I’m so […]
The two parts of effective social media
Recently I had helped a client with developing a more refined, sophisticated message for their business, and it was time to “get out there.” So they asked me about an effective social media marketing strategy. Actually, a couple people asked me this recently. So, I told them about the two key elements to an effective […]
Four fundamentals that make everything else work
A consistent question I get is “What do I work on now?” There are a lot of elements that need developing in making a business profitable, easy to run, and something you love. When you’re either new, in early stages of business development, or the business has just been limping along, there are four fundamental […]
When you want to be visible but don’t want to be found.
This has been an unsurprisingly not uncommon question over the last twenty years, the world being what it is. And it’s the situation where some absolutely wants their business to be visible for clients, and yet… They don’t want to be found. Maybe they don’t want to be found by an ex, or by a […]
Awkward marketing moments in public
I was fielding a question from someone in our Sacred Selling course, and they described a scenario that’s familiar to many of us. She was at a restaurant, and in casual conversation with the waitress, it came up that what she does could be really helpful for the waitress. But, she felt really awkward saying […]
Webinar on content, and a rant on small business scholarship applications
Before we get into my little rant, I wanted to remind you that Rebecca Van Damm and I are holding a no-cost webinar today, 2pm eastern/11am pacific, we’re calling “A piece of cake: Ingredients for easier, more fun content creation.” Content creation can feel controversial- because there’s so much of it! And yet people still […]
When a client asks for something you no longer do
Before we get into today’s topic, I wanted to give a recommendation. My client Thomas Hitoshi Pruiksma, who is an amazing writer and translator and poet, among other things, released his translation of the wisdom text Tiruvalluvar’s Tirukkural this past year. The Kural, as it’s known, is from the Tamil culture in India, and is […]