An Email Signature That Really Holds Water
You know that little dangling thing-a-ma-jig that hangs on the end of your emails? Your email signature? I bet you don’t pay it much attention. But, all the same, you’re kinda counting on it doing its job. You’re counting on the perfect person reading it, clicking the link to your website, and becoming the perfect […]
When Being Pushy Is the Best Thing to Do
A couple of weeks ago I was furiously dumping baking soda into our oven, as a red hot spark travelled from the middle of the heating element towards the back wall. Luckily, between the baking soda, and just cooling down time after turning the oven off, it all stopped before disaster struck. Once my wife […]
When Giving a FREE Sample Is Worse than Political Anarchy
It seems like an obvious maneuver: give something away for free to draw more customers in. I see my favorite grocery store do it, and it works incredibly well- the store is mobbed, especially on Saturdays, when the samples are outrageous. But, I’ve seen vendors in the store giving away free samples, but gain negligible […]
What You Need to Do to Avoid Burning Money on Advertising
Advertising. Curse? Money hole? Or powerful venue? It seems so obvious: where else, for a few hundred dollars, could you get in front of thousands of people? And it’s true that many of them are really wanting what you’re offering. Unfortunately, the vast majority of advertising ends up being good to wrap fish in, and […]
The 3 Things that Gandhi, Mandela, and MLK, Jr. Knew About Marketing
Nelson Mandela is reported to have a presence that, when he walks into the room, you can just “feel it.” Gandhi and the Reverend Martin Luther King, Jr. had similar effects on people. All three of them were at the heart of great movements that helped millions of people, and their names are household words […]
Writing Articles That Get Read, Remembered and Recommended
You already know you should be writing articles for your business.
But, how do you do it? You watch as all these ‘big name’ writers churn out article after article, seemingly effortlessly, and meanwhile your just wanting to write even one that is spot-on, and really helpful for your customers.
And it wouldn’t be a bad thing if it helped your marketing, too.
How Your Writing Can Have Impact for 2,700 Years
As taught to you by Homer. Not Homer Simpson, but Homer of that 2700 year-old ancient Greek epic The Illiad. You may turn up your nose at ancient texts, but a lot more people have read Homer than have read you. And if you are trying to use your writing, on websites, in articles, or […]
How Homer Can Teach Your Writing to Last 2,700 Years
How well you write is critical to your business. Writing is what is on your website, in your advertising, your marketing copy, any articles you write, even email responses. And, chances are, most of the writing you read tends to be a little boring.
Is yours any different from the boring masses?
Here’s your choice: feed your writing to the vultures, or jazz it up by learning from someone whose words have lasted 2700 years.
Are You Toothpaste?
Jennifer Louden is sharing in her blog her very vulnerable and authentic search for ‘what do I do?’ It’s been inspiring and a real honor to follow such a sincere seeker in asking the tough questions of her heart- her dialogue with herself, with God, with her fans and supporters- has been one of the threads that has kept me honest with my own heart these past weeks.
My Great Aunt Matilda's Comfy Blue Chair
Today’s theme: you aren’t your customer. You just aren’t. It’s been my experience that many business owners get bored and give up, or throw away, some of their most valuable assets, resources and ideas, simply because idea or asset in question has become "old hat", normal, everyday, boring.
Well, guess what?