When Followup Hurts
In business, everyone knows you should follow-up. Therein lies good customer relationships, repeat business, testimonials, etc, etc. But beyond even the good business sense, many of us like to follow-up because we just genuinely like our customers. And then it feels muddy when we combine heart-felt follow-up with business follow-up.
How Love Builds Business Momentum at $833/Person
Among business owners that are trying to reach momentum, there is an uncomfortable and vaguely titilating conversation about "how big is yours?"
Sixth Sense
I was reading the latest newsletter from Jedi Master Adam Kayce- he got stuck with the nickname “Jedi” because
When FREE Is Worse Than Political Anarchy
It’s such an obvious tactic: give something for free to draw potential customers in. Sometimes it works amazing well, sometimes it’s worse than Anarchy…
Tapioca, Marketing, and Healing
My wife and I had dinner with some friends, and while waiting (im)patiently to get to the tapioca, we discussed the intersection of film-making, holistic healing, and marketing. I believe your marketing can deliver healing to people, and still work for your business. Read this article. And then let me know what you think. Listen […]
What You Need to Do to Avoid Burning Money on Advertising
Advertising. Curse? Money hole? Or powerful venue? It seems so obvious: where else, for a few hundred dollars, could you get in front of thousands of people? And it’s true that many of them are really wanting what you’re offering. Unfortunately, the vast majority of advertising ends up being good to wrap fish in, and […]
How to Avoid Burning Money on Advertising
Well, please read this article before you jump in, because most ads are only good to wrap fish, and you want to be spending your marketing dollars more effectively than that.
Risking Some Inauthenticity
Tomorrow this article is being published. Being authentic, true to ourselves, is often one of our biggest values, and most cherished points of arrival. But, I’ve noticed that sometimes an over-attachment to authenticity can hinder our business development, and keep us stagnant. Listen to the podcast. And let me know what you think.
How to Toot Your Horn In a Bio
You’ve written an article. Or you are working on a website. Or you are giving a talk or presentation. In any case, you know you need to write a bio of yourself. Argh! Now you are really up against it- you can either write about yourself in a dry, boring, uninteresting way that tells people […]
Do You Have the Right Focus to Make Your Dream a Business Instead of a Hobby?
We’d all love to make a fabulous living doing what we love to do. And often it’s really possible. Yet, I was speaking with someone who wanted to make a living as an artist. This isn’t any particular person, because I’ve had this conversation with folks numerous times. And, it’s not always about art. Sometimes […]