The Real Heart-Juice to Social Networking
It’s beyond passé to say that social networking is all the rage, and in fact I’ve written about it before (Does the Cutting Edge of Social Media Really Pay?). Things like Facebook, Twitter, and other on-line platforms really *can* help your business. You either already know this and are engaged with it and wondering “Huh? […]
Luddite Offline Marketing
In our community The Business Oasis, Tenter Kate Jones (that’s what we call people who hang out in the forum- “The Tent”) posted the following, and I asked her permission to share it on the blog, because I loved the point she made, in this internet-mad world. So, without further ado, here’s Kate: Luddites, in […]
The Two Easiest Steps to Repeat Clients
Okay, you’ve got two new clients signed up, whew! But then… a newish client completes. And then another one. You’re not ahead at all, you’re right where you started. Oy. What a treadmill! If only clients would stick around for awhile, you could catch your breath and feel stable. Maybe you’d even work on developing […]
Should Your Business Be the Expert Or the Friend?
Our online community, the Business Oasis, has been rife with some great debates recently. One centered on whether, when you write articles or blog posts, you should talk to your readers as a friend and peer, or as an “expert” speaking down from on high. You can be a friend to people and share the […]
Quitting the "No One Responds to My Offer" Club
A conversation that has cropped up recently in our online community, The Business Oasis, is the perennial problem of: “I’ve got this fantastic offer, and no one is responding to it. No one is even asking about it!” It seems a few people were feeling like they were in that club yet not really wanting […]
When Your Business Needs You to Write, and You Balk
Write. Write. Write. I do it all day long sometimes. A lot of the time actually, and my work has nothing directly to do with writing. As a trained writer and editor, I think of writing as a craft or business in itself. Yet, I actually write as much or more helping run Heart of […]
Authenticity Is Not The Secret Ingredient
In social media circles the big word is “authenticity.” Being authentic, being yourself. “Be yourself!” people scream. People moan. People cry. There’s a lot of people acting out their inner drama queen with all of this authenticity. However, if you’ve noticed, it’s not strictly authenticity that works. In fact, lots of people can be themselves, […]
Lame job marketing a marketing course.
I have to admit, I’ve done a mediocre job marketing this marketing course. Kinda lame, perhaps, but I’m going to say I have the best of excuses: I’ve been operating out of a hotel room since November 12 (still here as I write this) while we’ve been adopting our new-born twin sons! A miracle! And […]
Why Strangers are Worried Your Business is Stalking Them
There you are at a party, and you notice someone you’d like to get to know. So you start staring at them. And staring. And staring. You’re hoping that your googly-eyed stare is communicating your interest in them. No surprise what happens next. He or she gets up, crosses the room, and whispers to the […]
Spirit of Grandpa Doc Eisenberg Holiday Special
It’s the holidays, and my parents are working like dogs- from the end of US Thanksgiving straight through the Gregorian New Year’s Eve. Because that’s what you do in retail. I was born in retail, I was raised in retail- my parents’ store was my grandfathers’ before them, and the only reason I’m not in […]