Competition with Suck-Swallow-Breath
Considering the vast number of core spiritual teachings available, one I’ve spent a lot of time on is about competition and comparison. As in, don’t do it. Don’t compare, don’t compete in business, it’s a non-issue. That said, I get caught up in it lots. The most recent time is the most embarrassing, because I […]
Why Attraction is a Mistake in Marketing
Coffee shop. The background beat of some silly pop music. Buzz of conversation. The glow of laptop screens. And then, one near the counter, the other in a window seat, they both look up, and their eyes meet. Attraction! Next thing you know, they’re picking out paint colors, and sharing chores in some nice little […]
Spirituality in Your Business Without Scaring Clients
You’ve been deepening your spirituality, and it has seeped into everything you do, or is starting to. The thing is, will it freak your clients out if you go all woo-woo and bizarre on them? Even if you’re already using spirituality strongly in your business, I’m guessing there are places you just don’t want to […]
What the Heart of Your Business Needs in a Down Economy
A friend and colleague recently told me this: “I know I am not spending money right now, and it appears that others aren’t either.” Other clients have seen contracts cut in half or accounts lost, others report a decrease in sales. And yet, still others report having their best month ever. What gives? Is it […]
Avoiding Financial Trauma Stress Disorder
Day after day we’re being treated to news of the global financial markets being flushed further and further down the toilet. If you run a small business, it can be hard to hold onto hope and inspiration, because maybe this time things really are doomed. Makes you wonder and doubt–did someone not buy simply because […]
Marketing Without Spending Your Life Trolling the Internet
“I’d rather be rock climbing, hiking, spending time outside than in front of a computer. And, it all feels so useless, like nothing works anyhow. I’m spending my life energy in front of the computer, I feel like, and it’s not moving my business forward!” That’s what a client of ours was telling us. And […]
Why Clients Don’t Buy–The Hierarchy of Choice
So you struggle over getting all the details just right, like pricing and timing, and all the other features included in your offers so your best clients will buy from you. So why aren’t they buying? It’s because all of those details are actually the least important part of a purchasing choice. One common misconception […]
Can Branding Ever Be Heart-Centered?
Sometimes the world delivers up vocabulary words that are just plain wrong. Painfully wrong. Words like “branding,” which the world of marketing seems to love, but regular folks and cows just seem to hate. And it’s because of how branding has often been used. Companies have done psychological studies on how to craft an environment […]
I'm a Bit of a Blogging Bozo
I realized quite abruptly that I’m still thinking about my blog as if I were in “experimentation” mode. Meaning, I had this story in my head that I didn’t know how to do it, that I was testing it out and seeing what would work, and basically holding back in all kinds of unconscious ways. […]
The Blog versus The Newsletter
A friend and colleague, Havi Brooks of The Fluent Self just dumped her “noozletter” in favor of her blog. She was, as she admitted, a-scared and a-tremblin’ about the decision, because every big marketing guru tells you that you have to have a newsletter. But she dumped it, and now it’s history. You may be […]