Feeling Tender, Nervous, Uncertain
Here’s what happened- I dragged my feet. Well, not exactly. We just got overwhelmed, and didn’t get out from under a huge pile of projects and to-do’s until about a week ago. But, what was supposed to happen was we were going to start promoting our Path to Profitability Retreat back in April. Really gently, […]
Why and How to Create an Information Product
In a little tweeting back and forth with Naomi of Ittybiz, I was kinda curious about her product release strategy. Instead of releasing a book that was standalone- she released it with support. Then, cut off sales. I’d give you a link, but the book is no longer available, as of August 8. When I […]
Other People's Stuff in Your Info Product
It was 1995 and there we were: me, my girlfriend of one year (who is now my wife), and my parents all snowed in at my parents’ home. A blizzard had struck suddenly, and we were stuck in D.C. for an extra two days, unable to fly out. Unable to do anything, really, except be […]
I Did a Blogging No-No
Basically, I disappeared for three weeks, since my last post. Let me give you the bullet-point update: • We’re in the process of adopting a child. We had a 2, TWO, almost-adoptions in the last month, and it really spun us emotionally. We’re okay, but it took up a lot of my creative/thinking space. • […]
The Curse of Professionalism in Your Business
Have you ever received (or written) an email like this one? “Thank you for your correspondence. We appreciate your desire to contact us, and someone will get back to you shortly.” Kinda cold and stale, eh? I’m used to seeing things like this from corporations, and from the back of our refrigerator, but how about […]
The Huffington Post–Care to Support Me?
Hey folks, I’m just super excited- I’ve been accepted as a blogger in the business section of The Huffington Post. It’s a big deal- whether or not you agree with the politics (it’s a very progressive-leaning publication) it gets a LOT of views. The connection happened by magic, and I’m excited, as I said, but […]
The Numbers for Making a Living
I was watching a video that Presentation Zen was highlighting. It was David Heinemeier Hansson who was presenting on how to make money online. I found the video is worth watching, simply because what he’s saying is so obvious, and he’s being a bit rude and tongue-in-cheek about it, in a nice way. I’ve had […]
How to Avoid Reader Fatigue In Your Subscribers
There’s some buzz I’ve been reading about in forums and on blogs about what’s known as ‘reader fatigue.’ This is the condition that happens when you, as an individual, are confronted with sixteen hundred gazillion blogs, email newsletters, forums, and pdf downloads and you just get fed up with it. I can relate. Unfortunately, when […]
Why Giving Clients More Choices Means They'll Never Buy
You’re really wanting to be thoughtful and accommodating. You want to make your clients and customers comfortable, so they can have things the way they like it. So you start making up offers, each with different options and flavors. Eventually you have a menu of ten options. And no one’s buying. Is it your marketing? […]
Can You Survive Three Days of Love?
Thursday, Friday, and Saturday I was teaching The Sacred Moment Seminar here in Portland. Okay, the Seminar itself was only Thursday and Friday, but then I got to spend an entire day with the participants from the Opening the Moneyflow Course. Why do you care? Well, you probably don’t, except that you may be wanting […]