From Attractive to Safe Marketing, Part 2
In the introduction to this series, I explained the difference between trying to create marketing that attracts, which is dangerous and usually futile, versus creating safe marketing that actually works. Then, in the second post, I got into more of the nitty-gritty of identity, and why it’s so much more better than talking about anything […]
Start with an Infoproduct, Not a Book
So many people with a small business dream of writing a book. They dream of getting thousands published and getting them into the hands and hearts of the people who need them. And, if we’re honest, they are also dreaming about the potential profits that could come from said book. Let me tell you straight […]
From Attractive to Safe Marketing
On Friday I wrote about why trying to create attractive marketing can lead you down the path to hype, and how marketing really needs to be safe. A kinda weird thought, I know, but check out the post, and it should become clear. As always, feel free to argue with me. 🙂 But, that’s in […]
Attractive Marketing? Ugh!
Go ‘head, do it. Search for “attraction” and “marketing.” You’ll see that nearly every marketing guru up and down, left-right, forward-backward, is all about telling you how to make your marketing attractive. I’m telling you: Stop! Stop… please stop. It doesn’t work. You can’t make your marketing attractive. Huh? Well, okay, sure. You can bring […]
The Business of Addiction
No, I’m not talking about Zen and business. I’m hopping on the thread that Steve Olson started on The Emotional Emptiness of Consumer Culture. Alternet also published an article by Oliver James, Is Selfish Capitalism Driving Us Mad? It’s one of the oldest spiritual teachings on the planet: material goods will bring you no lasting […]
The Secret to a Good Online Freebie Give-Away
“Sign up and get our free report: How to doodle your way to millions.” Enticing, eh? Makes you want to sign right up for whatever list it is? The idea of a free give-away to increase blog or ezine subscriptions is a tried-and-true strategy. And yet, it can feel a little weird. What do you […]
Is There an Alternative to Facebook That Really Works for Small Business owners?
There’s a big fat “duh” waiting for anyone who says that Facebook, Linked-In and other social media sites have totally changed the face of networking for businesses. And, for those of you who have tried it, there’s another big fat “duh” about… does it really work? There’s been a lot of controversy over this last […]
The Most Tender and Powerful Part of Your Bio
Wednesday I was teaching the sixth class of the Opening the Moneyflow Course and we were talking about the Customer-Focused Story, which is a five-element approach to creating a core story for your business- I discuss it in-depth in Unveiling the Heart of Your Business. Anyway, the fifth element is about you- your bio, why […]
How to Stop Being a Piranha When You Really Need Clients
In a recent Opening the Moneyflow class, we were discussing the balance between working on foundations and systems, and the need to get clients, like, now. As in “now” thank you very much. Now, please? Clients? The need for cashflow in your business through having enough clients is profound. Paying the bills, keeping food on […]
Farmer John and the Three Journeys
We saw a movie last night called The Real Dirt On Farmer John. It’s an inspiring movie of a man, John Peterson, who grew up on a family farm in Illinois through the fifties and sixties until now. It’s an inspiring movie about how someone with persistence, an ability to see things differently, and willingness […]