250,000 New Views In a Single Week
The Story of Stuff is a great movie created to point out the missing pieces of our materials economy, and what it’s costing us, and how to go about fixing it. It’s witty, engaging, funny, informative, with great production values. And it went totally viral, with 250,000 views in it’s first week. I loved it. […]
How to Avoid Being Trapped In a Niche
Bang! Bang! Bang! The hammer comes down again and again, nailing those wooden planks in place. Finally, it’s done: you’re trapped. No windows, and the only door nailed shut. Those business gurus told you to pick a niche, and so you did. And now you’re stuck there, for the rest of your days. G’bye creativity. […]
A Happy Chanukah Ham
I laughed out loud when I read Robert Gorell’s post at Grok.com. Basically, a gourmet food store, Balducci’s had this special on display: Hmmm… Someone totally missed the boat. It’s a big fat dumb mistake here in the US, and yet, in a multi-cultural world, where we all have global reach, how easy is it […]
Free Subscriber Download
Free Subscriber Download Do you have to hide behind pillows and incense in a meditation room to maintain your spiritual heart in business? Or maybe your heart has something important to say about the details of your marketing? Perhaps you should download Getting to the Core of Your Business.
How Your Friends Destroy Your Marketing Message
A lot of blood, sweat, and tears goes into crafting your ‘elevator speech’ (I hate that term). You’ve probably agonized over it, striving to catch just the right tone and wording. Finally, you’re (hopefully) finished. For the final blessing, you turn to your friends and colleagues, and test it out. They respond: “That’s great! I […]
Eating Your Own Dog Food…
Conference Calls Unlimited CEO Zane Saffrit, whose blog is on my watchlist (and Heart of Business has been a happy customer of theirs for years, by the way), was talking about dogfood today. Woof. Actually, the point he was making was one pointed out in a Sinek Partners’ blog about advertisers and advertising. The basic […]
Community Connections
There’s a big discussion happening in our online community, The Business Oasis (Note: the Oasis ended in November 2010.) about the ever-popular business topic: “Get out and sell yourself.” Many of the things I teach in business have to do with organic means of growing your business and building momentum (which I’ll be talking about […]
Repeat After Me: "I have only one business"
Imagine you’re ten years old, and there are huge stacks of cardboard boxes towering over you. It’s a maze. It’s a fortress. And you’re allowed to climb all over them. Inside every single one of those boxes is a dozen bottles. Fine wines, liquor, you name it. It may sound like a caterer’s dream, but […]
How to Chop Days and Hours Off Your Article Writing
Ready to write an article? You even made the big step of scheduling time to do it. So here it is, and you’re sitting at your desk, staring blankly at the screen. Just like you’ve been doing for the last two weeks. And still no article. Despite the fact it was supposed to go out […]
Is It Okay to Cancel If No One Responds?
You’ve planned the class. You’ve marketed it like all git-out. The early-bird deadline has come and gone. You’re five days out, and you’ve got 3 people registered. The big question: Do you cancel? Some will tell you it’s a business decision. If the people registered don’t cover your costs, you should cut and run and […]