What “Love is stronger than anything” really means.
Life here in the U.S. is hard, and it’s probably going to get harder. (If you’re not in the U.S., I’m so sorry for how much our country is affecting the globe…) There are incredibly destructive political and economic forces in motion through our federal government- and although one person has been the focus for […]
Writing headlines that catch attention without being gross
In a conversation around marketing recently, the topic of headlines came up. Someone I was working with was really struggling to come up with a headline that captured what their offer was about. Unfortunately… it was boring, academic, and wasn’t really going to get anyone’s attention. This is a really common struggle – boring headlines. […]
Only for the people who cherish you…
I was talking to one of our clients recently, and we were discussing creating offers, and content, and marketing… the whole thing of making the business visible in various ways. And she admitted how intimidated she felt sometimes, thinking she had to convince people of what she was saying. I’m going to keep this brief, […]
One way to avoid overgiving… the unconscious client-practitioner myth
It’s quite natural that you love what you do to help your clients. People fall in love with modalities. I know I love the Sufi healing I’ve learned from my teachers, as well as so many little details about spiritual and practical business development. I’ve been studying it all for 25 years, and I’m not […]
When you have lots of ideas that come in quickly
I know lots of people, including myself, who receive downloads of many, many ideas within their own heart, or sparks of idea after idea igniting in their mind. Way too many to act on properly. What do you do with them all? Trying to act on them can overwhelm your business, undermining momentum and confusing […]
How to avoid being pushy in sales (and still get clients)
In our Learning Community, on a group coaching call, someone mentioned that they really wanted to get clients… but they didn’t want to be pushy. I stopped us, and highlighted this question. What does it mean to be pushy, and what’s the difference between enthusiasm and pushy? Because too often, business owners who are trying […]
Loud engine noises, gunshots, and other distractions in business
The outside world is loud. And, the challenges within one’s own heart and one’s own emotions can be equally loud. Don’t let that stop you. Take a walk with me in the woods, even though I’m surrounded by ATV’s reving their engines, and neighbors practicing with their guns for hunting season. How does your heart […]
Why your marketing may be pushing people away
I was looking at one of our Learning Community member’s marketing, as they were describing the kinds of clients they didn’t want, who invariably sucked them dry. Which got us onto the topic of filters in marketing. That’s a fantastic topic, but today I want to talk at a more fundamental level, because some folks […]
Stop “switching modes” in your business
One of the assignments I will sometimes give clients or members in our Learning Community is to “write a love letter to your clients,” especially when they are trying to write a sales page or other promotional copy. I do this, because so many people “switch modes.” They are in the love, and in the […]
Shakiness doesn’t mean something is wrong.
(Note: There is obviously a LOT going on politically here in my country, the United States. I’m speaking directly to those issues, on social media, with friends and community. (This blog space is dedicated to caring for you and your business. I have and will continue to speak up politically in this space as well, […]