[Video] How to avoid sinking yourself with expensive systems
Good systems are the lifeblood of a business in momentum. There’s just too much to do, to keep going, to do it all by hand, custom, every time. I talk about systems and not being a zombie here. Today, however, is a cautionary message about not overwhelming yourself with systems. That you can spend a […]
[Video] Why you can’t hire someone to do your marketing
I’ve heard this same question for twenty years from so many different clients: “Can’t I just hire someone to do my marketing, and I just run the business?” If you’re a solo, well… here’s what I have to say, both the bad news and the good news. I mentioned the Three Journeys of Marketing […]
[Video] When you’re too new to have testimonials
A member of our Learning Community was wondering what the heck to do, because I recommended using testimonials in marketing, and this member was all like, “I’m super new! I don’t have testimonials! Or case studies! Or client stories!” This is real. When you are super new at what you do, you don’t have those […]
[Video] Moving from free advice into paid sessions
My colleague George Kao had raised an interesting question in FB some weeks ago, about how do people handle it when someone wants to “pick your brain.” Do you know what I mean? Someone reaches out, asks a question, and it turns into a situation where they want seemingly endless free advice. In those moments, […]
The rhythm of promotional campaigns
A member of our Learning Community, who had sold out the last course she had promoted and was now promoting another, came to a group coaching call struggling with how it was going. “I had a good handful sign up, but now I’m not hearing from anyone.” The deadline was a good two weeks off. […]
[Video] The 3 kinds of help to hire and when
There comes a time in any developing business where no matter how much you’ve worked on making your work flows more efficient, how many great, automated systems you’ve put in place, that you will still hit the wall. There is no hack that will get you past this. What will get you past this is […]
No, you won’t run out of content ideas
“But there’s no way I can keep coming up with content ideas!” This is a concern I’ve heard over and over again for years. And yet, for myself, and for my clients, it’s just not true. I’ve been writing for Heart of Business for twenty years, and I haven’t run out of ideas. Where do […]
[Video] When your business deserves a messy, alchemical process
I know that business can be full of uncertainty and stress, and it can be so tempting to lean into a paint-by-number approach, just so you can feel some confidence and certainty. And that totally works, for some things in business. However, there are key issues that will never by paint-by-number, and instead require the […]
[Video] Why it’s critical to stop doing so much
There’s always too much to do, and having a life and a business can seem impossible. As a client asked me, “Why is it so hard to do less?” This is worth digging into, because doing too much actually means bad news for your business. What’s your take-away from this video? What can you do […]
[Video] Going overboard with client confidentiality
One of the members of our Learning Community was getting some great feedback from clients, that would have made amazing testimonials and case studies, but… It was on a survey that she had sent out, asking for confidential, anonymous feedback. Problem… Let’s talk about client confidentiality and testimonials. What’s your take? How have you […]