[Video] Why make your dreams smaller?
So many newer business owners come to me with big dreams. I love hearing those big dreams. And I also have some *real* cautions about them. Take just a couple of minutes and hear what I have to say about big dreams: Aim for Smaller Dreams from Heart of Business, Inc. on Vimeo. What’s your […]
Your number one job as a business owner
I was talking to a client recently who found a technical snafu that kept something he had promised months ago from being sent out. He explained that getting that cleaned up took up a significant amount of time the past week, and so hadn’t made progress on a key project we had identified that was […]
The two filters before a good marketing message
I was talking to one of our Learning Community members, who had just made a long list of client issues that she had worked with over the last couple of years. “I’ve worked with people on X, and Y, and Z. And also with E and F and G…” All of them were legitimate issues, […]
How to get actually useful feedback from friends
Here’s something I wrote up for members of our Learning Community, and it has to do with how to get effective feedback for things you’re working on. I wrote it in our closed Facebook group, and then wanted to share it with you all (slightly edited for clarity), because of how much it can make […]
The ol’ inner work versus outer action debate
In the circles I run in, I hear a lot of “change comes from within.” As a spiritual teacher myself, I can’t entirely disagree. However, I think there’s a danger that arises whenever we believe there’s only one way to do things. The idea behind inside first If you’re full of fear, or doubt, or […]
My client promotes other people but not me!
I was talking to a client who felt really stung: “I’ve done great work with this client, she’s really happy with me. But, I see her on social media promoting a different coach, a different program, and she never mentions me! What is going on?” It’s a painful dynamic for sure, who wouldn’t feel the […]
[Video] Don’t re-niche, make an offer
It’s not unusual at all for business owners like you to want to change direction, or to get guidance updating who they want to work with as clients. It’s exciting! Passion comes in, inspiration, time to get moving! The thing I *don’t* want you to do, is to chuck your whole business out and start […]
No anguish over your business name or logo
Regularly among our clients or in our Learning Community there’s a discussion about logos and business names. People often want to pour a lot of energy and care, and sometimes money, into their logos and business names. And I’m all like, STOP. Please. So here it is, in under 3 minutes. What comes up for […]
Two things most folks never consider with their messaging
Last week I talked about how to make a short, effective presentation. However, there’s a lot more to be said on the topic. That’s why I wanted to have a conversation with my friend and colleague Sasha Allenby, who is an expert on messaging. She wrote a brilliant book, Catalyst: Speaking, Writing and Leading for Social […]
[Video] Making a 15 minute presentation
One of our Learning Community members had done her heart-centered networking to good effect, and had the opportunity to make 15 minute presentations of who she is and what she does. Which led to the question… how in the heck do you make an effective presentation in 15 minutes? The tendency, of course, is to fire-hose […]