[Video] 20 clients or 100 clients?
In this video I talk about 20 clients versus 100 clients. I also talk about respecting your work, and treating your clients as adults. I also talk about making your business stable, cash-flow-wise. All in under 4 minutes. I really want you to fly. If you’ve been having months with a decent number of clients, […]
The big mistake I see in creating DIY/home study programs
Once you’ve been in a business for a little bit, it’s a natural next step to take what you know and put it in a format where clients can work on it themselves. We’ve done it, too. Our Learning Community is full of dozens of learning modules. Over the years, our business has seen a […]
Are you inviting clients in, or just giving self-help content?
One of the members of our Learning Community had been dutifully publishing content for awhile, and people were responding! Making great comments publicly and in emails, grateful for the care and support she had been sending. But none were becoming clients. She mentioned this to us on a group coaching call, and she was wondering […]
When a client needs to work with you but their money is tight
One of the members of our Learning Community was asking how to talk to a client in an all-too-common situation. “They told me, “The work I’m doing with you is really helping, but the money is really tight. What should I do?” “How do I answer them? The work has been incredibly helpful for them, […]
Hire help or do it yourself to save money?
In our Learning Community, a member was asking for help finding resources around Javascript (which is a programming language for websites) in trying to figure out an error. My eyebrow went up. I get it. I’m a tech geek going way back. I started college majoring in Computer Science (this was 1986). From the beginning […]
Are you truly new or are others undermining your confidence?
I had an interesting conversation with a client a few weeks ago. She had been circulating in a crowd of influential people, many of them potential clients. As it happened, she was a woman of color, and most of the folks in that room were were white men. The interactions with these men were sometimes […]
My advice on creating pre-requisites for your courses
One of my clients had created two trainings. One was a shorter, more fundamental course, and the other was longer, and more in-depth. Then she set it up so that her clients needed to take the first one before the second. Err…. definitely a yellow flag of concern there. But why? We see it in […]
Six pointers on making an offer in a talk or webinar
Here’s something that can feel really awkward: how do you transition folks from attending a free talk of yours, whether in person or on a webinar, into becoming a client? How do you make that invitation? On one hand, you don’t want to have a free talk and NOT invite people at all, and lose […]
A healthy relationship with using deadlines in your marketing
Heart-centered folks have a love-hate relationship with using deadlines in their marketing, and for good reason. Deadlines can be used in extremely manipulative ways. Perhaps you’ve come across those websites that are ticking down to a deadline that’s only a few hours away… and yet if you clear our your browser history and revisit the […]
The proper use of the mind (and heart) in business
I’ve been helping several clients recently make the transition from a strong head-based/intellectual approach to business, into trusting their heart and their guidance in decision-making and strategy. It can seem like a bumpy transition, and so I wanted to make clear for you the role of the mind and the role of the heart in […]