Reducing article writing from 4 hours to 12 minutes
One of my clients was totalling up how much time it takes her to write an article for her newsletter. “I’ve been tracking for a few times now and it looks like sum total, it takes about 4+ hours. 45m-1 hour to really rough draft, 1.5-2 to edit, 1 to format, polish, proof, post…and then […]
The Return of Holly
Back in 2001, when I first started Heart of Business, my wife Holly was right there. She had her own healing practice already, and I was eagerly learning from her, as I had for years, about hands-on, low-budget marketing, as well as all the wisdom she had about how to hold a room of people, […]
How to get work done when everyone wants to interrupt you
One of the members of our Learning Community was talking about how hard it was to maintain her focus on work because of interruptions. Her family needed her, friends wanted to talk–the interruptions were unpredictable. It’s kinda obvious that to run our businesses we need time to do the work in, right? The challenge is […]
Giving scholarships with care
A question came up in our Learning Community about giving scholarships. A member was launching a 3 month course, and had had inquiries about partial scholarships. She was asking how to decide who to give a scholarship to, in general how to deal with them. I love the question, I love the idea of scholarships, […]
Avoiding expensive and complicated systems
We have someone in our Learning Community who is starting out a new practice, and is just trying to get her first clients. She was working through our Sacred Selling learning module, about how to hold successful enrollment conversations with integrity and heart, when she got stuck with something I call “the details.” The details […]
Forget about “organic” with some business things
A client of mine was telling me about a colleague who had a bunch of great reviews her clients on social media. Then, a member of our Learning Community was telling us about how someone she knew had lots of online reviews of their business. In both cases, for my client and for our community […]
Can (should) friends be clients?
This question came up in our Learning Community, on the topic of how to treat friends or family who ask for your professional help. Do you charge them? Do you not? Do you refuse to work with them? Is it wrong to have dual roles with people, where you are a friend and also a practitioner? […]
When to (not) filter out potential nightmare clients
I often hear clients, when they are working on their marketing message, who want to say, “I want clients who are committed. I want people who are willing to do the work, who are self-responsible.” I totally get it. Of course you do, we all do. I absolutely support you in filtering out clients that […]
[Video] Despatch from Harrisburg
Whoosh! This past Tuesday I taught the first class from The Heart of Your Business, then put the last things on my desk into a box, dis-assembled my desk, and went to go get the 26 foot (7.92 meter) rental truck. Tuesday night and Wednesday we packed it up, with the help of community and […]
[Video] Facebook advertising with integrity done easy.
A topic that comes up repeatedly as a way of promoting your business is social media advertising. However, for many solopreneurs or microbusinesses, several things are missing. One thing is just the budget! To make more traditional so-called “funnel” based advertising work, it takes a LOT of money, experimentation, and commitment. Often weeks or months […]