Four types of free give-aways and their real intention
[vc_row][vc_column][vc_column_text css=”.vc_custom_1605900347470{margin-bottom: 0px !important;}”]It’s fairly common, and helpful, to offer something for free on your website, often related to subscribing to your email list. It’s something that’s been done for years, and continues to be helpful. However, folks can struggle about what to give away, and they can also struggle with the tactic itself: is […]
Are you carrying your clients?
Over the past twenty years I’ve seen so many business owners who lose their passion for their work. They end up depleted, worn out, and lose their creativity. There are lots of reasons that this can happen, and one of them has to do with carrying clients. The problem with carrying clients First off, when […]
How to invite folks from a short event to do more work
A number of our clients and Community members do events to help market their business. Webinars, brown bag presentations, half day or full day workshops. These can all be fantastic ways to promote your business. They can also be real flops. In the past, I’ve discussed how to get email addresses from a free talk. […]
[Video] Take less care with new offers
One of the ways I see heart-centered business folks undermine their business is by putting way too much care into the wrong places. Don’t get me wrong, of course we have to care, and care deeply. You already know that. But, don’t let that care undermine your business. Watch this video, about 3’30” Is there […]
Anchoring ritually into a new reality
When my clients make big jumps in income, or in numbers or clients, or in ease of schedule, they are often really surprised by what happens to them. Instead of just feeling happy and excited, which is also there, they more often feel really disoriented. Sometimes they want to cry, or shake, or react in […]
[Video] Be the first to extend your heart
In this video I tell a bit of a vulnerable story in my learning around issues of diversity, equity and inclusion, and there is a very direct connection to marketing that I wanted to bring to you. In the video, I’m especially thankful to Nicole Lee , a human rights lawyer and coach who is doing […]
A warning for newer business owners about partnerships
This is not the most common mistake I see, but it can be one of the most devastating to your business, and it involves partnerships. I get it, though. Being solo in business can be lonely, it can be confusing, and the allure of having a business partner who can help take care of the […]
Difficult versus uncomfortable
In a recent conversation with a client, she was confronting a possible change in her business that could easily add more than $10,000 in annual revenue to her business. Of course, issues came up. She said, “This is difficult.” I have my ear and heart tuned to this kind of subtlety. Sometimes it’s just language, […]
70% capacity planning
It’s very common for me to hear from clients about overwhelm, about trying to get everything done, and trying to keep all of the plates spinning that it takes to keep a business going as well as live one’s life… and failing… There’s a very simply solution to this, that is also very hard, and […]
How to ask questions that generate real answers
Normal business question: “Argh… what do I do? What’s wrong?” Unfortunately, it’s totally unanswerable. For years I’ve watched folks ask questions that cannot be answered in any meaningful way. It’s not their fault, or your fault, in our materialist world, very few people have been taught how to ask questions. and that’s what I want […]