Countering the Quick-Fix Culture
A few nights ago my wife and I woke up to the terrifying sound of my son gasping for breath. Long story short, we ended up calling 911, and went to the ER with him for croup. It was fairly easily resolved, everyone is okay, but we were up all night. The next two days […]
Does Your Business Have Dad Energy?
Jason Stein and Yollana Shore, our two star practitioners, were talking about their clients, and Yollana asked Jason to talk about “dad” energy. The result is this short video, which I loved. Take a look: Watch the video, and let us know how you bring what Jason’s talking about, whatever you call it, into your […]
The Three Questions When A Client Quits
When clients leave it can be so painful and heart-wrenching. What went wrong? Was it something I said? How could I have messed up so badly? That’s just one side of it. The other side is defensive. “Let’em go. Room for more. Didn’t need ’em anyhow.” You don’t want to beat yourself up, nor do […]
From Attractive to Safe Marketing
On Friday I wrote about why trying to create attractive marketing can lead you down the path to hype, and how marketing really needs to be safe. A kinda weird thought, I know, but check out the post, and it should become clear. As always, feel free to argue with me. 🙂 But, that’s in […]