The how and why of beta offers in your business
One of the members of our Learning Community asked about how to do a “beta offer.” What is usually meant by a “beta offer” is an early version of an offer that is run, sometimes at a reduced price, sometimes for free, for a variety of reasons. We’ve seen this in the world of apps, […]
A serious business health warning
Okay… I tried to do this in written form, but I’m impassioned about this enough that I needed to also make a video, to be able to speak to you. Back in 1999, when I first started doing this work, whenever I had a woman for a client, and that was most of them, she […]
Is it really procrastination?
A new participant in one of my coaching groups got hit with a government tax audit. He *also* had a bunch of other really good stuff happening in his business at the same time, and he found that he put off, and put off, and put off the things he absolutely had to do for […]
If you take low-paying clients, will you be stuck forever?
I’ve seen folks, especially those newer in business, hesitate at putting out a price that feels good to them, especially if it’s on the low side. They are, rightfully, fearful that the amount that they feel good charging won’t actually support them, and that they’ll be stuck long-term with low-paying clients. I was out in […]
Ildiko’s Case Study
We have a third Learning Community case study to share with you, Ildiko Haag. Ildiko is still earlier in her business development journey, so it’s not about instant six figures, although she is making great progress. The key points in this case study that are important to pay attention to are these three: Ildiko had […]
Don’t let the need for freedom sabotage your business
So many people have a real need for freedom, and it’s one of the real driving forces in having your own business. Freedom to choose what you want to do, freedom around your own schedule, freedom. Personally, I love the freedom I have. I create the schedule I want, I don’t have anyone editing my […]
Case Study: Minister with a wait-list
It’s common for folks to think that certain kinds of businesses are easier than others. “Well, if I didn’t do such and such strange thing, it would be easier to get clients.” Or, “If I just fixed people’s pain, instead this more nuanced, complicated thing, it would be easier.” That’s not necessarily true at all. […]
You’d think organizations were an easy cash windfall…
One of the members of our Learning Community was at the beginning of getting her business going, and wondered about doing speaking engagements or workshops for larger organizations. It’s not the most common question, but it comes up persistently over the years. I myself have seen colleagues and clients receive five and six figure payments […]
The Learning Community is open! Case Study
I want you to know that all of this heart-centered focus on business not only helps you feel better, but it does really help your business function better. Easier to run. More profitable. Today’s case study of one of our Learning Community members reports that her income is double what it was a year ago, […]
Two sticking points to keep from messing up barter arrangements
Video: Two sticking points to keep from messing up barter arrangements I love the idea of barter. I love the idea of money not being involved in absolutely every relationship. Yet, I don’t do barter much at all, because I find it’s a bit of a miracle for two different service providers to need each […]