Gifts for clients that miss
Well, we’ve landed in our new home and property, just 15 minutes from where we lived before. It’s a miracle of a place, with a spacious home, workshop and barn, and acres of amazing woodland and pasture. So, here’s the first “walking in the woods” video I’ve done in a long time. The topic of […]
Do NOT use sophisticated launch structures
I was speaking with one of the members of our Learning Community, and she was describing the strategy she was planning for launching an offer. It included a big push of social media advertising, to bring people to a Facebook group, to a series of funnel videos, and a webinar to then invite them into […]
Your strongest position in business
There are so many moments in business, especially when you’re newer, when you don’t feel completely confident. When the emotional content of what’s going on really throws you for a loop. And, when clients of ours confront that, they often feel like they can’t then follow through with what’s needed, because they don’t feel in […]
When friends are clients
Often there’s no way to avoid it: some of your friends may be clients. Some of your clients may become friends and community. This came up recently because a member of our Learning Community was struggling to craft an offer that was sustainable, priced in a healthy way, and didn’t overwhelm her. Now, the way […]
3 Design elements that make your writing easier to read online
A client was making a major announcement to their list, a big change in how their offers were structured and priced, and naturally wanted me to look over the announcement. The substance of the announcement was fine, clear, direct, non-confusing, answered a few questions. However, I mentioned that there are design factors that need to […]
Is recommending more sessions just pumping clients for money?
I hear this very often, that practitioners feel like they are somehow cheating, or manipulating, or being greedy if they recommend a certain number of sessions to a client. “But I make more money if I recommend more sessions! How is that right?” I love how much integrity people carry, and that kind of caring […]
Will raising your prices make you a terrible person?
Near tears, a client was remembering the shame and terribleness of being relatively poor while surrounded by other students who were extremely rich at an upper scale college. Rich enough that they were driving their own BMWs. Rich enough that they would buy new clothes instead of washing their dirty ones. Never-any-worries-about-money rich. And these […]
How to get to critical business tasks you’ve been avoiding
Recently I’ve been hearing from clients and members of our Learning Community that there are important things they need to do, critical things their business needs… but they keep avoiding doing anything about them. One of the most common is marketing to strangers, making the business visible to new people. It’s absolutely understandable why folks […]
How to apologize for mistakes without causing harm or pissing people off
A strange truth is that very often apologies totally miss, and even anger the people being apologized to. As a client of mine said, “How can we get to be grown adults and never learned how apologies really work?” I want to share some spiritual and process pieces around how to work with apologies when […]
Breaking the norm in your business
“I can’t do the normal fifty minute sessions other providers do.” I’ve heard a version of this many times over the last twenty years, and it’s surprisingly normal. But, when your business doesn’t yet have gobs of clients crowding your schedule, it’s hard to go against what “everyone does.” Here’s the short story version of […]