The two salespeople during my haircut
Before we get started, I want to mention two things. Our Learning Community opens for new members November 1 through November 12. The LC is our pay-from-the-heart, all-inclusive support for spiritual folks who need their business to support them financially. After Nov 12, it will be closed until spring. If you want to preview what it’s […]
Testing out alternative platforms, a webinar, some other business help
This article is a little different. I wanted to share where we are with a few things, and ask for a little help, if you’re willing. About an alternative platform At first, when we moved to using a private Facebook group for our Learning Community, it was fantastic. Engagement went up, we got people a […]
Why marketing is so hard and how to make it easier
This is not a sweeping answer to why marketing is so hard that covers every possible reason you might find it challenging, but it is a foundational reason that adds a lot of friction. Marketing is hard because many people think it’s about telling others that you’re great, and that they should give you money. […]
What kind of offer creates long-term client commitments?
A client asked, “What kind of offer creates long-term client commitments?” The work she did benefitted from ongoing, long-term work, but clients kept thinking they were done after just a few months. This is a common problem, and is painful both because clients don’t get the help to make the progress they truly want, and […]
When you can’t get to important “easy” things
Before we dig into the topic, I want to mention that our next course is Marketing to Strangers. Three things: (1) so many do this kind of marketing in toxic ways, and it’s painful to watch, to have it done to us, and no way are we going to copy that; (2) for that reason […]
Firing clients that aren’t a fit
Before we get into today’s topic, I want to remind you that I’m hosting Sarah Peyton- she’s offering a free webinar workshop this Friday titled “Become Trauma-Informed for Your Clients.” This is such a critical topic, and Sarah is someone I respect highly in the realm of trauma healing. In fact, my wife Holly, as […]
Sabotaging success… let’s not
A member of our Learning Community spent quite a long time in a certain amount of emotional distress… because of success. A really big sale, like really big, and everything went kaplooie emotionally. This is such a normal reaction! Most people judge themselves as being bad at receiving, or “success avoidant.” Not true. I don’t think that’s […]
What if “funnels” didn’t really work?
I’ve known for many years that funnels were not really the thing. “What is a funnel?” It’s where you try to sell someone a series of offers, increasing in price, on the theory that if you start small, you can eventually hook them into buying something big and expensive. Except… does it really work that […]
“Folks are sharing my course, but no one is signing up!”
Over the years I’ve had this conversation with quite a few clients, where they have an offer, and they are doing their best to promote the heck out of it, mainly through sharing in groups they are a part of, or having folks they know share it with their people, and the number of enrollments […]
4 remedies when you’re in tears of overwhelm
Over the years, I’ve seen plenty of people (including myself!) brought to tears in overwhelm about their business. There is SO much to do! The overwhelm is real, the needs are real, and yet… we don’t have to end up in overwhelm. After the most recent time this surfaced in our Learning Community, I took […]