Content: Why (it’s important) and How (a simpler way to create the good stuff)
“Content creation” is such a strange way of saying the art of speaking up, of sharing your heart, wisdom and expertise. It’s important how we say it, and how we think about it, because in a noisy world, where there is already a lot of content, your content and voice still matters, and maybe matters […]
Coaching clinic on the 3 Journeys of Marketing
One more coaching clinic, because I though this one would really land. It’s from a clinic I held in our Learning Community just last week, on the Three Journeys of Marketing. Although marketing isn’t the only topic we cover, not by a long shot, we do a lot with marketing, because it’s the area people […]
Coaching clinic on copywriting/sales pages
iPeople seemed to really appreciate the intro to the coaching clinic I shared last week, and so I’m inspired to do more. Here’s the intro to a Coaching Clinic I did on copywriting, writing sales pages, from this past August. Copywriting is such an essential part of being in business, and yet it can be […]
Coaching clinic on client outcomes
I wanted to share something different today. Every week I run an open coaching call in our Learning Community. And, once a month, that coaching call is a 90+ minute coaching clinic on a specific topic. The kinds of topics I’ve covered include things like Copywriting, Crafting Your Offer, Bringing Out Your Weirdness, Heart-Centered Launches, Quick […]
About content creation and Minneapolis
I want to talk to you about creating content and how important it is. I got to thinking about this after reading an article about the organized resistance in Minneapolis. Someone was reporting that the level of organizing is unknowable, because so many people are involved at so many levels. “One of the nuts things […]
Is it true clients won’t commit to multi-month offers?
“But clients won’t commit to six months or a year. I have to offer short offers.” I get why people think this, and it can seem like it’s true. But it’s not. Why clients will commit to longer work. Because they are adults. Although most people would prefer a quick and easy solution (honestly, who […]
An antidote when you resist being visible
A lot of people struggle with visibility for their business, and there are many very legitimate reasons for it. So many have had really painful experiences in life, where being visible meant being hurt. We’re seeing now in the U.S. that some people are at risk of really terrible consequences if they are visible to […]
Fascism, business and the heart
Although my social media feed is full of political posts from me, I have not spent a lot of time on politics in these Wednesday emails, for a couple of reasons. One is that I am not an organizer or an activist, and there are plenty of places to stay informed that are more reliable […]
This year’s medicine for your business
After an extremely difficult and challenging 2025, although not without blessings and miracles and beauty as well, and as I turn my attention to 2026, I often find myself thinking about hope at the beginning of a new year. I’ve talked about hope before, and specifically there are two kinds of hope. This is really […]
A Sufi blessing for the new year
In both the tradition of my birth, Judaism, and the spiritual practice of Islamic Sufism, blessings are a real thing, as they are in many traditions. The power of a blessing is, in one understanding, a supplication to the Oneness from which we all come and of which we are all expressions of, a supplication […]