Grief, Rage, Justice and Business
I have to admit that it’s been *really* hard to focus this past week on business, because, well… business as usual in the U.S., unfortunately. The murder of George Floyd, and subsequent violent police reaction to the protesters demanding justice, and how the protests are escalating. The all-too-common threat toward Central Park birder Christian Cooper. […]
[Video] How to get booked on podcasts with Paul Zelizer
Correction: Last week we made a terrible mistake, and misspelled George Floyd’s name. Names are important, and honoring someone, especially someone murdered in such a terrible way, but messing up their name is a terrible dishonoring. As soon as we saw the mistake we edited the blog and the FB post, but of course couldn’t […]
Don’t make it just for the (pandemic) (fill in the blank)
A client of mine had written an article about leadership in the pandemic that was viewed several hundred times on LinkedIn. It was a solid article, I liked what she had to say, but there was one point I wanted to help her shift. And I want you to shift, too. The reason for a […]
The ways COVID-19 doesn’t matter to your business
Ever since shelter-in-place orders, with the associated closure of most public venues, there has been a tremendous amount of emails that start with “COVID-19.” Early on, I had done a video where I was giving advice on what *not* to do in a pandemic, which was basically: don’t do anything drastic, don’t make huge, catastrophic […]
[Video] When is it okay to have an inexpensive website?
Over the twenty years I’ve been doing this gig, I’ve heard so many people who were completely new in business be told that getting their website designed and launched was going to cost “a lot.” US$5000, US$10,000, or even more… Hold it a minute there… There are times when it is absolutely worth it to […]
[Video] Losing your 1:1 clients when you start a group
Moving from providing 1:1 services to leading small groups is a common, and really effective way, to reach more people, to leverage your time, increase your income, and make your work more accessible, since groups tend to be less expensive than 1:1 work. However, you can trip up, like a practitioner who created a group, […]
Reaching out to clients in the new normal
On a Learning Community coaching call recently, one of our members was talking about how she was feeling really lonely in her business. The first few weeks of shelter-in-place orders had started to take their toll, whereas in the beginning she was upbeat, energized, reaching out to clients and potential clients, offering to support them […]
[Video] Instead of convincing in order to sell
How are you holding up in these pandemic times? How’s your business holding up? For me, I’m up and down. Our business has definitely been impacted, as we’ve allowed clients that themselves have impacted to shift their payments, in our Pay from the Heart model. As folks are impacted, there’s a foundational understanding about sales […]
Enter the world of dinner to get stuff done
This shelter-in-place thing is wearing, isn’t it? I’ve had times of complete exhaustion, and just strange funks, and other times of wild inspiration and feeling fantastic. Up and down. Down and up. In the midst of all the uncertainty, a conversation that has come up with a few different clients has been how hard it […]
[Video] What personality-driven businesses need to survive
Awhile ago I wrote an article about alternatives to niching, that was really me urging you to focus on niching. But then, I read an article by my friend and colleague Dusti Arab on Personality-Driven Brands. The article didn’t really change my mind, but it did open my eyes and heart to what would make […]